What Is an Electronic Article Surveillance (EAS) System?

What is an Electronic Article Surveillance (EAS) system? Gold-Pick offers RF (radio frequency), AM (acousto-magnetic), EM (electromagnetic) and RFID EAS gates and tags to reduce merchandise theft, let valuable goods be displayed openly and increase retail revenue.

E.A.S. (Electronic Article Surveillance) uses electronic signals (soft tags or hard tags) embedded in or attached to merchandise. During checkout, the signal is removed (deactivated or unlocked). If an item has not been deactivated at the checkout counter, the EAS gate at the exit is triggered by the signal and sounds an alarm.

US retailers lose US$20,000 to theft every minute!

On average, 800 shoplifters visit US retail stores every minute, each stealing about US$25 worth of goods per theft, which adds up to US$20,000 per minute. Lost merchandise effectively means lost revenue, lost net profit and much higher operating costs. With supermarket margins as thin as they are today, merchandise loss is becoming harder and harder for retailers to bear.

Fortunately, retailers today can stop merchandise loss and theft altogether!
User experience in Taiwan and abroad shows that EAS systems protect merchandise from theft. With an E.A.S. system, high-shrink items usually locked behind counters can be displayed on open shelves, and customers enjoy a relaxed shopping experience without the watchful eyes of security guards, which significantly increases store revenue.

An equipment system that pays for itself!

According to feedback from retailers already using E.A.S. systems with a full range of detection antennas, deactivators and tags,
the investment can typically be fully recovered within 6-12 months. Costs are recovered quickly because:

Merchandise loss is greatly reduced.
Retailer revenue increases significantly.
Valuable items usually sold over the counter can be displayed openly, greatly boosting sales.
You create a relaxed, enjoyable shopping environment for your customers.

Latest Retail Loss Prevention Survey Data
According to the recent 12th annual retail shrinkage survey, retailers lose US$3.7 billion each year to merchandise theft.
This result came from a 1999 survey of 32 retailers with combined sales of over US$310 billion.
According to a 2000 survey, external theft accounted for 32.7% of all merchandise loss, internal theft for 44.47%, and administrative errors and vendor shortages for 17.51%. Controlling both internal and external theft is therefore critical for retailers.

AM floor-mounted

Using an EAS Electronic Article Surveillance system:

Makes up for CCTV's inability to immediately flag theft taking place in the store.
Helps in-store security staff screen customers in real time.
The most effective tool for controlling shrinkage.
The most effective tool for deterring theft in the store.
Automatically protects merchandise against theft.
Display your merchandise openly with confidence to increase sales.
Keeps shoplifters away from your store.
Integrated barcode scanning and deactivation.
Scan and deactivate in one step.
RF deactivation does not affect magnetic media.
RF antennas have no effect on the heart.

For more than 30 years, retailers have increasingly relied on E.A.S. products to protect their merchandise. Flexible RF technology has allowed E.A.S. to keep adding features and performance, and deactivation height now reaches 18 inches (about 46 cm).
Although RF tags are now unimaginably small, E.A.S. wide-aisle detection antennas with DSP digital signal processing can still detect them.

E.A.S.-->I.A.S.

Intelligent Article Surveillance.
With !Sense, you can easily link all antennas into one system, connect them to the network and to other company equipment such as surveillance systems or security platforms.
These connections send information at any time, keeping you on top of potential security risks and system performance. For retail, this marks an era of digital merchandise management and control.