ESL Electronic Shelf Labels | Electronic Price Tags

Electronic Shelf Label

What Is an ESL?

An ESL (Electronic Shelf Label) is an e-paper price tag on the shelf. It shows prices on the same e-paper used in e-book readers, replacing traditional paper price cards.

Change a price and it is sent from a computer through in-store access points to every label, updating the whole store at once — no more printing, cutting and carrying stacks of cards down every aisle.

Changing prices on paper tags

Change price on PC, print
Cut and sort
Find and replace each tag on the shelf
Go back and check for missed tags

Changing prices with ESL

Change the price on a PC (or ERP/POS) and send
All labels update automatically. Done.

6–10 yrsBattery life
(2 updates/day)

1.54–13.3 ″e-paper sizes
small to large

4colorsBlack/White/Red/Yellow
promotions stand out

SALEOrganic Milk 936ml

$109$89

per bottleOut of stock

E213WA4N

Try it

Try It: Update the Whole Store in One Click

Click a button to see every label on the shelf update at once.

Store dashboard (demo)

In real use, updates come automatically from ERP/POS or manually from the ESL platform.

No changes sent yet.

SALEOrganic Milk 936ml

$109$89

per bottleOut of stock

E213

SALEWhole Wheat Bread

$65$55

per loafOut of stock

E213

SALEApples 4-pack

$239$199

per boxOut of stock

E213

SALEShampoo 750ml

$329$269

per bottleOut of stock

E213

SALEFrozen Dumplings

$179$149

per packOut of stock

E213

SALEWater 6-pack

$119$99

per packOut of stock

E213

Illustration: 2.13″ e-paper labels; red and yellow are colors the e-paper itself can display.

How it works

4 Steps from Computer to Shelf

Get product data

Your ERP/POS syncs products and prices to the ESL platform (cloud or on-premises).

Send to store access points

The ESL platform sends the updates to the access points in the right store.

Wireless to labels

Access points send data and layouts via Bluetooth to every e-paper label or LCD.

Display updates

Labels show the new price, promotion and product info. Done.

ESL solution components: access points, electronic shelf labels, accessories and retail management cloud service — Components: access points + e-labels + mounting accessories + management platform

ESL system architecture: ERP/POS connects to the retail management platform via API, then to each store's access points over the internet — Architecture: many stores managed from one platform

Benefits

Who Benefits from ESL?

Owners save money, staff save time, shoppers buy with confidence.

Store Owners

Fast, accurate pricing
Send once from HQ or the dashboard and every label updates — no more shelf/checkout price mismatches.
Save labor
No more printing, cutting and swapping paper tags one by one — staff can focus on customers.
Less paper waste
Reusable e-paper saves stacks of paper cards and supplies.
A more polished store
Neat, consistent e-labels make the store look professional and modern.

Store Staff

Easier work
No overtime for price changes or promotions; bind products to labels with a PDA in seconds.
Digital workflow
Prices are managed centrally — fewer handwritten tags, missed changes and reconciliation headaches.
Status at a glance
See every label and access point in the dashboard; LEDs flag out-of-stock or low battery.

Customers

Clear, complete info
Price, promotion, specs and barcode at a glance — what you see is what you pay.
More convenient shopping
Supports services such as order online, pick up in store.
Accurate prices
Shelf and checkout prices match — fewer disputes and complaints.

Choose a size

Which Label Size?

Pick a size and compare it with a credit card.

E213WA4N / E213BA4N

2.13″ Standard Label (Most Popular)

The most common size for regular shelves — fits the product name, price and barcode with the best balance of cost and layout.

Display area: 48.6 × 23.5 mm
Display colors: Black/White/Red/Yellow
Battery life: About 10 years (2 updates/day)

NFC Update by tapping a phone

Replaceable battery Batteries are replaceable

RGB LED Out-of-stock & low-battery alerts

4-color e-paper Black · White · Red · Yellow

Bluetooth Stable, ultra-low power

Fast Updates Smart algorithm, rapid refresh

Shelf-edge LCD Bars (Full Color)

Bar-type screens on the shelf edge that play video, color ads and prices to catch shoppers' eyes.

23.1″ Shelf-edge LCD 60 cm shelf · LCD-2310 · 1920×158
35″ Shelf-edge LCD 90 cm shelf · LCD-3500 · 3840×200
37″ Shelf-edge LCD 90 cm shelf · LCD-3700 · 1920×540
47.1″ Shelf-edge LCD 120 cm shelf · LCD-4710 · 3840×160

Upright LCD Displays (Full Color)

10.1″ single- or double-sided screens for aisles, end caps and next-to-product displays. Supports WiFi and NFC.

10.1″ Single-sided Display LCD-1010 · 800×1280 · -20 to 50℃
10.1″ Double-sided Display LCD-1010-D · 800×1280 · -20 to 50℃

ROI Calculator

ROI Calculator: When Does It Pay Off?

Defaults describe a mid-size supermarket of about 2,000 m² (600 ping) with 20,000 SKUs over 5 years. Enter your own numbers to see results instantly.

※ This is an estimate only; actual costs depend on a site survey and quotation. Losses and compensation caused by manual pricing errors are not included.

Data & Deployment

How Does Data Get In? Where Does the System Run?

Choose what fits your current systems — no need to replace your ERP/POS.

Three ways to import data

Chains with ERP/POS

API Integration

Connect directly to your ERP/POS via API for real-time product and price sync — the most automated option.

Older systems, hard to modify

Middleware Tool

Install a tool on a store PC that reads product data from CSV, Excel or a database, converts it and pushes it to the ESL platform.

Single or small stores

Excel Import

Log in to the ESL platform and import product data using our Excel template.

Three deployment options

For all users

Public Cloud

Runs on our public cloud with distributed, cluster deployment — no servers needed, fastest to launch.

Distributors, large chains

Private Cloud

Deployed on your own cloud servers with cluster deployment — you control the data.

Regional businesses, single or multi-store

On-premises

Installed on your internal private network with cluster deployment — for companies with security policies.

One Platform E-paper, LCD and template design in one platform.

More Secure Uses the Bluetooth standard maintained by the Bluetooth SIG — reliable and secure.

More open 200+ open APIs make integration easy.

More flexible Cluster deployment makes it easy to add stores.

FAQ

Do e-paper labels drain power? How often do batteries need changing?

E-paper only uses power when the image changes; a static display uses almost none. At 2 updates per day, battery life is about 6–10 years (depending on size), and batteries are replaceable.

Where does the price data come from? Do we re-enter it?

No. Connect directly to your ERP/POS via API, install a middleware tool that reads product data from CSV, Excel or a database automatically, or — for small stores — simply import an Excel file on the ESL platform.

Does each label need cables or power?

No. Labels have built-in batteries and connect wirelessly via Bluetooth to in-store access points. The number of access points depends on store size and layout — about 15–20 for a store of roughly 2,000 m² (600 ping).

Can they be used in freezers and chillers?

Yes. The 2.1″ and 2.66″ freezer models operate from -25 to 25℃; standard models operate from 0 to 40℃.

Can they show red or yellow promotions?

Yes. Most models support black, white, red and yellow e-ink; the 5.8″ has a full-color e-paper version; for video or full-color ads, choose shelf-edge LCD bars.

Can staff update a label on the spot?

Yes. NFC models (● in the NFC column) can be updated by tapping a phone; staff can also bind products to labels by scanning both barcodes with a PDA.

Cloud or on-premises?

Any of the three: our public cloud (fastest to launch), your own cloud servers (ideal for chains), or your internal private network (for companies with security policies).

How many do I need to start? Can I try it first?

We suggest starting with one store or one section, confirming the workflow and results, then expanding. Gold-Pick can survey your site and plan quantities and pricing based on store size, SKU count and update frequency.

Specifications

Full Specs

Open each series to see all models. Models with ● in the NFC column can be updated by tapping a phone.

E-paper Labels A Series (1.54″–13.3″) 32 models

Series	Model	Display colors	Enclosure	NFC	LED	Resolution	Label size (mm)	Display size (mm)	Battery life*	Operating Temperature
1.54″ A Series	E154WA4N	Black/White/Red/Yellow	White	●	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
	E154BA4N	Black/White/Red/Yellow	Black	●	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
	E154WA3N	Black/White/Red	White	●	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
	E154WA3	Black/White/Red/Yellow	White	–	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
1.8″ A Series	E180WA4N	Black/White/Red	White	●	●	224×168	52.5×36×10.5	36×27	6 yrs	0 to 40℃
	E180WA3N	Black/White/Red	White	●	●	224×168	52.5×36×10.5	36×27	6 yrs	0 to 40℃
	E180WA3	Black/White/Red	White	–	●	224×168	52.5×36×10.5	36×27	6 yrs	0 to 40℃
2.13″ A Series	E213WA4N	Black/White/Red/Yellow	White	●	●	250×122	70×34.5×12	48.6×23.5	10 yrs	0 to 40℃
	E213BA4N	Black/White/Red/Yellow	Black	●	●	250×122	70×34.5×12	48.6×23.5	10 yrs	0 to 40℃
	E213WA3N	Black/White/Red	White	●	●	250×122	70×34.5×12	48.6×23.5	10 yrs	0 to 40℃
	E213WA3	Black/White/Red	White	–	●	250×122	70×34.5×12	48.6×23.5	10 yrs	0 to 40℃
2.66″ A Series	E266WA4N	Black/White/Red/Yellow	White	●	●	296×152	83×41×12	60×30.5	10 yrs	0 to 40℃
	E266BA4N	Black/White/Red/Yellow	Black	●	●	296×152	83×41×12	60×30.5	10 yrs	0 to 40℃
	E266WA3N	Black/White/Red	White	●	●	296×152	83×41×12	60×30.5	10 yrs	0 to 40℃
	E266WA3	Black/White/Red	White	–	●	296×152	83×41×12	60×30.5	10 yrs	0 to 40℃
2.9″ A Series	E290WA4N	Black/White/Red/Yellow	White	●	●	296×128	90×41×12	67×29	10 yrs	0 to 40℃
	E290BA4N	Black/White/Red/Yellow	Black	●	●	296×128	90×41×12	67×29	10 yrs	0 to 40℃
	E290WA3N	Black/White/Red	White	●	●	296×128	90×41×12	67×29	10 yrs	0 to 40℃
	E290WA3	Black/White/Red	White	–	–	296×128	90×41×12	67×29	10 yrs	0 to 40℃
4.2″ A Series	E420WA4N	Black/White/Red/Yellow	White	●	●	300×400	105×87×13	85×63.5	10 yrs	0 to 40℃
	E420BA4N	Black/White/Red/Yellow	Black	●	●	300×400	105×87×13	85×63.5	10 yrs	0 to 40℃
	E420WA3N	Black/White/Red	White	●	●	300×400	105×87×13	85×63.5	10 yrs	0 to 40℃
	E420WA3	Black/White/Red	White	–	–	300×400	105×87×13	85×63.5	10 yrs	0 to 40℃
5.8″ A Series	E580WA4N	Black/White/Red/Yellow	White	●	–	480×648	135.5×110×9	119×88	10 yrs	0 to 40℃
	E580WA3N	Black/White/Red	White	●	–	480×648	135.5×110×9	119×88	10 yrs	0 to 40℃
	E580WA9N	Full color	White	●	–	600×448	135.5×110×9	115×86	10 yrs	0 to 40℃
7.5″ A Series	E750WA4N	Black/White/Red/Yellow	White	●	–	480×800	180×121×13	163×98	10 yrs	0 to 40℃
7.5″ A Series	E750WA3N	Black/White/Red	White	●	–	480×800	180×121×13	163×98	10 yrs	0 to 40℃
10.2″ A Series	E1020WA4N	Black/White/Red/Yellow	White	●	–	640×960	135.5×110×9	215.5×143.5	10 yrs	0 to 40℃
10.2″ A Series	E1020WA3N	Black/White/Red	White	●	–	640×960	135.5×110×9	215.5×143.5	10 yrs	0 to 40℃
11.6″ A Series	E1160WA3N	Black/White/Red	White	●	–	640×960	266×190×9	244.5×163	10 yrs	0 to 40℃
13.3″ A Series	E1330WA3N	Black/White/Red	White	●	–	680×960	298.3×225.5×9	275.5×195	10 yrs	0 to 40℃

E-paper Labels B Series (4.2″, 7.5″) 4 models

Series	Model	Display colors	Enclosure	NFC	LED	Resolution	Label size (mm)	Display size (mm)	Battery life*	Operating Temperature
4.2″ B Series	E420WB4NP / E420BB4NP	Black/White/Red/Yellow	White + Blue	●	●	300×400	104×87×10	85×63.5	10 yrs	0 to 40℃
4.2″ B Series	E420WB3NP / E420BB3NP	Black/White/Red	White + Blue	●	●	300×400	104×87×10	85×63.5	10 yrs	0 to 40℃
7.5″ B Series	E750WB4N	Black/White/Red/Yellow	White	●	–	480×800	177×124×13	163×98	10 yrs	0 to 40℃
7.5″ B Series	E750WB3N	Black/White/Red	White	●	–	480×800	177×124×13	163×98	10 yrs	0 to 40℃

E-paper Labels C Series + Freezer Models (1.54″–3.7″) 18 models

Series	Model	Display colors	Enclosure	NFC	LED	Resolution	Label size (mm)	Display size (mm)	Battery life*	Operating Temperature
1.54″ C Series	E154WC4N	Black/White/Red/Yellow	White	●	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
	E154WC3N	Black/White/Red	White	●	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
	E154WC3	Black/White/Red	White	–	●	200×200	44.5×36×12	27×27	6 yrs	0 to 40℃
2.1″ C Series	E210WC4N	Black/White/Red/Yellow	White	●	●	224×168	70×34.5×12	36×27	10 yrs	0 to 40℃
	E210WC3N	Black/White/Red	White	●	●	224×168	70×34.5×12	36×27	10 yrs	0 to 40℃
	E210WC3	Black/White/Red	Black	–	●	224×168	70×34.5×12	36×27	10 yrs	0 to 40℃
2.1″ Freezer Model	E210WC2NF	Black/White	White + Blue	●	●	212×104	70×34.5×12.5	48.5×23.5	10 yrs	-25 to 25℃
2.1″ Freezer Model	E210WC2F	Black/White	White + Blue	–	●	212×104	70×34.5×12.5	48.5×23.5	10 yrs	-25 to 25℃
2.66″ C Series	E266WC4N	Black/White/Red/Yellow	White	●	●	296×152	83×41×11	60×30.5	10 yrs	0 to 40℃
	E266WC3N	Black/White/Red	White	●	●	296×152	83×41×11	60×30.5	10 yrs	0 to 40℃
	E266WC3	Black/White/Red	White	–	●	296×152	83×41×11	60×30.5	10 yrs	0 to 40℃
2.66″ Freezer Model	E266WC2NF	Black/White	White + Blue	●	●	296×152	83×41×12	60×30.5	10 yrs	-25 to 25℃
2.66″ Freezer Model	E266WC2F	Black/White	White + Blue	–	●	296×152	83×41×12	60×30.5	10 yrs	-25 to 25℃
2.9″ C Series	E290WC4N	Black/White/Red/Yellow	White	●	●	296×128	90×41×11	67×29	10 yrs	0 to 40℃
	E290WC3N	Black/White/Red	White	●	●	296×128	90×41×11	67×29	10 yrs	0 to 40℃
	E290WC3	Black/White/Red	White	–	●	296×128	90×41×11	67×29	10 yrs	0 to 40℃
3.7″ C Series	E370WC4N	Black/White/Red/Yellow	White	●	●	416×240	104×56×11.5	81.5×47	10 yrs	0 to 40℃
3.7″ C Series	E370WC3N	Black/White/Red	White	●	●	416×240	104×56×11.5	81.5×47	10 yrs	0 to 40℃

Shelf-edge LCDs & Upright Displays 6 models

Name	Model	Shelf	System	Color	Resolution	WiFi	Operating Temperature	Size (mm)	Power
23.1″ Shelf-edge LCD	LCD-2310	60 cm shelf	Android	Full color	1920×158	●	0 to 50℃	597×62×18	12V adapter (Type-C)
35″ Shelf-edge LCD	LCD-3500	90 cm shelf	Android	Full color	3840×200	●	0 to 50℃	889.2×60.9×26	12V adapter (Type-C)
37″ Shelf-edge LCD	LCD-3700	90 cm shelf	Android	Full color	1920×540	●	0 to 50℃	923.6×285.6×58.4	12V adapter (Type-C)
47.1″ Shelf-edge LCD	LCD-4710	120 cm shelf	Android	Full color	3840×160	●	0 to 50℃	1209×62.9×29.2	12V adapter (Type-C)
10.1″ Single-sided Display	LCD-1010	Upright / side-mount (NFC ●)	Linux	Full color	800×1280	●	-20 to 50℃	243×150.1×15	DIN-rail powered
10.1″ Double-sided Display	LCD-1010-D	Upright / side-mount (NFC ●)	Linux	Full color	800×1280	●	-20 to 50℃	243×150.1×15	DIN-rail powered

* Battery life is based on 2 updates per day. Specifications are subject to the manufacturer's latest release.

ESL Electronic Shelf Labels · E-paper Price Tags

What Is an ESL?

Changing prices on paper tags

Changing prices with ESL

Try It: Update the Whole Store in One Click

Store dashboard (demo)

4 Steps from Computer to Shelf

Get product data

Send to store access points

Wireless to labels

Display updates

Who Benefits from ESL?

Store Owners

Store Staff

Customers

Which Label Size?

1.54″ Small Label

2.13″ Standard Label (Most Popular)

2.9″ Wide Label

4.2″ Large Label

7.5″ Mini Signage

13.3″ Large Signage

Freezer Models (2.1″ / 2.66″)

Shelf-edge LCD Bars (Full Color)

Upright LCD Displays (Full Color)

ROI Calculator: When Does It Pay Off?

How Does Data Get In? Where Does the System Run?

Three ways to import data

API Integration

Middleware Tool

Excel Import

Three deployment options

Public Cloud

Private Cloud

On-premises

FAQ

Full Specs

Need anti-theft, people counting or RFID planning?

ESL Electronic Shelf Labels · E-paper Price Tags

What Is an ESL?

Changing prices on paper tags

Changing prices with ESL

Try It: Update the Whole Store in One Click

Store dashboard (demo)

4 Steps from Computer to Shelf

Get product data

Send to store access points

Wireless to labels

Display updates

Who Benefits from ESL?

Store Owners

Store Staff

Customers

Which Label Size?

1.54″ Small Label

2.13″ Standard Label (Most Popular)

2.9″ Wide Label

4.2″ Large Label

7.5″ Mini Signage

13.3″ Large Signage

Freezer Models (2.1″ / 2.66″)

Shelf-edge LCD Bars (Full Color)

Upright LCD Displays (Full Color)

ROI Calculator: When Does It Pay Off?

How Does Data Get In? Where Does the System Run?

Three ways to import data

API Integration

Middleware Tool

Excel Import

Three deployment options

Public Cloud

Private Cloud

On-premises

FAQ

Full Specs

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